dsm salon
dsm salon is a hair salon in the heart of Des Moines, Iowa. They are known for their intricate hair abilities and their incredibly kind and skilled staff. For their rebrand, they wanted something modern and elegant that would stand the test of time but still feel custom to them. The goal for this logo was to keep it looking simple but united. By customizing the typeface, overlapping the letters, and using negative space I made this logo come to life.